How we invest
We're value investors. We buy a few great businesses at sensible prices, then let them compound.
- Find great businesses
- Buy at a sensible price
- Hold for years
What we look for
Six traits found in almost every 100-bagger. Tap a card for an example
The number we never skip
Return on capital: the profit a business earns on every dollar it puts to work.
is special
Falling while it invests?Getting bigger. Fine.
Falling as rivals catch up?Getting worse. Danger.
Moats that survive AI
The five moatsIf AI can learn it, it is not a moat.
AI can copy
- Information
- Software
- Content
AI can't reach
- Proprietary data
- Licences and regulation
- Physical assets
- Trust and brand
- Owner-operators
Until it shows up in profit, a moat is just a story.
The bar every dollar must clear
Below the bar, money isn't pulling its weight.
So we stay fully invested, and hold cash only when everything is severely overvalued.
The hurdle rate in fullWhere the money goes
Money starts at the top. It only moves down when nothing above is reasonably priced.
Defence comes from steadier stocks, not from sitting in cash.
How we buy, hold and sell
Buy
- Only what we understand: four or five names
- The market is wrong about something specific
- Bottom third of the price range
Hold
- No market timing
- Expensive alone is no reason to sell
- Years, not months
Sell
- The business deteriorates: sell now
- Overvalued for 3+ years: consider it
- Growth ending: sell before the re-rating
Before we buy, we ask
0 / 6Getting paid to wait
Like the business, not the price? A cash-secured put pays a premium while you wait.
How it works