Well bought is half sold
$1.11
$19.85
Bought at the 1999 highBought at the 2001 low
| Bought at the 1999 high | $1.11 |
| Bought at the 2001 low | $19.85 |
Same company, two prices. $1 in Amazon at its 1999 high was worth $1.11 in October 2009; $1 at its 2001 low, $19.85
Why it matters
What the business does next is out of your hands; what you pay is not. A low price leaves room for mistakes and turns the same growth into a far bigger gain.